Jersey Shore Tech Meetup Proposal
Jersey Shore Tech Meetup is in the process of adjusting their format to share community knowledge in a more focused approach (10-15 minute presentations.) This new format provides a great opportunity to capture and share insights after the meetings in the following ways
Video Content
Each presentation can be filmed and edited with the provided slides and made available via publicly or privately based on the groups discretion.
15-60 second clips can be pulled from presentations to create marketing/teaser content for social media to entice group members to attend future talks.
Social Media Content
A way to leverage the existing content is to use powerful quotes from the presentations to create interest and visibility.
Example: Creative Mornings takes advantage of the content they’ve already captured to gain visibility on their video content and website. This can be pushed out on multiple platforms to build brand visibility.
Audio Content
Keeping in the vein of reducing friction for your audience to engage with your content, you can pull the audio from each talk, place a simple bumper on both sides and turn them into short podcasts. You can pump them out to podcast player apps as well as services like Amazon’s Alexa flash briefings.
I think you have a real opportunity to expand your offerings, further engage your audience, and build a stronger connection to those you aim to serve.
Thank you for taking the time to read through my thoughts and my hope, at minimum, is that this can spark a conversation. I look forward to hearing from you!
Sincerely,
Jeff Heckman
(732) 299-6837